Seeing a pair of marketers in lab coats on a website might initially strike a potential client as out of place. In the case of one Wilmington media company, that impression would be wrong.
Not only is one of Influencers Lab Media’s founders, Malcolm Coley, a chemist, but along with his partner Newton “Newdy” Felton, the pair creates STEM (science, technology, engineering and math) opportunities for young Wilmingtonians, along with business and learning opportunities for Wilmington’s black and brown children and adults.
Felton, a Howard High School and Delaware State University business management and marketing graduate, holds the title of Director of Business Development at The Lab. He (correctly, based on this author’s knowledge) feels his strength is as an influencer and connector...